See: 8 facts about mobile Internet advertising
In recent years, the change of mobile advertising to bring the advertising industry is huge. We see social media company, Facebook, in advertising revenue, is already a mobile Internet Co.
Throughout the 2014, through the mobile advertising, Facebook accounted for $7430000000, occupy total battalion to close six into. Considering its position in the Internet, say we truly entered the era of mobile Internet is not too.
Since 2014 since July, this platform active advertisers added 500000, amounted to 2000000.
Whether it be for mobile advertising or Facebook, the changes are fast enough.
The increase in Facebook and Twitter mobile advertising market share, mobile advertising share of advertising giant Google is further compressed, share fell from 46.6% in 2013 to 40.5% in 2014. Market research company eMarketer also estimates, 2015, its market share will drop to 35.17%. At the same time, YAHOO CEO Marisa · Meijer (MarissaMayer) also mobile advertising fusion to her Revival Strategy, and has to the mobile service of large-scale investment, for example, in the summer of 2014 acquisition of mobile advertising network Flurry.
The development speed of Chinese market the same amazing. EMarketer said in its report, China Mobile advertising market in 2014 increased 6 fold to $6400000000, accounting for 16% of the total cost of global mobile advertising.
Copy the micro letter friends ad Twitter and Facebook information flow model of advertising, also let us more intuitive feel the power of mobile advertising, also gave the has 438000000 monthly active users of social networking platforms in a more explicit way to profit. Up to now, we basically can have some definite judgment on mobile ads, here are some of our summary and analysis. Hope to be able to let you see a whole world of mobile advertising.
Information flow advertising to replace Banner, become the most mainstream advertising display mode of
As the original form of online advertising, banner advertising, also is the banner ads (or banner ads), may be a network you are most familiar with the form of advertising. In the PC era, it always appears at the top of the Webpage, you open the middle or bottom, is a transversal through Webpage picture, but it is not limited to static images, available for the animation image splicing images